01: Introduction 02: Core Marketing Concepts 03: Marketing Functions and Customer Relationship Management (CRM) 04: Marketing Historical Prospective 05: Marketing Challenges in 21st Century 06: Strategic Planning and Marketing Process 07: Marketing Process Continued and Portfolio Management 08: Marketing Process Continued and Analyzing Opportunities 09: Marketing Environment 10: Marketing information System (MIS) 11: Marketing Research 12: Consumer Buying Behavior 13: Business Markets And Buying Behavior 14: Market Segmentation 15: Marketing Mix (4Ps) 16: Product (The 1st P) 17: Product 18: New Product Development and PLC 19: Review (Product) 20: Pricing Approaches and Considerations (2nd P)

21: Pricing Strategies 22: Price Adjustment and Price Changes 23: Review (Pricing) 24: Distribution Channels (3rd P, The Place) 25: Logistics Management 26: Retailing And Wholesaling 27: Review (Placing) 28 Marketing Communication (4th P, The Promotion) 29: Advertising 30: Advertising and Sales Promotion 31: Personal Selling 32: Sales Force Management 34: Public Relations (PR) 35: Creating Competitive Advantage 36: Global Marketing 37: E - Marketing 38: Marketing and Society 39: Marketing in a Glance