Institute of Modern Studies
Search Courses: Home | Site Map
  Home
  About us
  Mission Statement
  Aims Objectives
  One Year Diploma
 
Medical Technology
 
Certified Professional
 
Fast Track Education
 
Admission procedure
 
Online Registration
 
Fee Structure
 
Affiliations
  Inquiry
  Contact us

One & Two Years Diploma

Course Detail
Professional Diplomas >> Diploma in Advertising & Promotion
Duration: One Year & Two Years (Double fee)
Mode of Study: Distance Learning Education/Self Home Based Study
Total Fee(PKR):
(For Pakistani Students) 		22500
Total Fee($ US):
(Overseas Students)		 300
Eligibility: Min Matric
Document Required: Two set of Educational Documents, Three CNIC Copies, Three Photograph, Original Bank Deposit slip
Modules: Module 1 Module 2
01: Introduction to Advertising 02: Advertising and Society 03: Marketing Tools 04: Role & Functions of Advertising 05: Advertising Planning 06: Positioning 07: Advertising Message 08: Advertising Budget 09: Advertising Reach 10: Pre-Placement Evaluation 11: Working of Advertising 12: Advertising Response Hierarchy Models 13: Problem Solving Strategies 14: Consumer Behavior 15: Creativity in Advertising 16: Copy Writer 17: Why Advertising? 18: Methods to Appreciate a Problem 19: Important Tools of Advertising 20: Online Advertising 21: Integrated Marketing Communication 22: Sales Promotion 23: Publicity 24: Marketing Environment 25: Marketing Plan 26: How to be Good Clients? 27: Client - Agency Relationship 28: Newspaper Advertising 29: Other Advertising Medium 30: Utility of Various Media 31: Other Advertising Media 32: Continuous Tracking 33: Seasonal Advertising 34: Components of Advertising 35: Criticism on Advertising 36: Effects of Advertising 37: Creating Effective Design 38: Worksheets
Last Date of Admission: 29th March, 2024
Online Admission:

All Rights Reserved by : Institute Of Modern Studies