Strategic Retail Management Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Situation Analysis Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Targeting Customers and Gathering Information Identifying and Understanding Consumers Information Gathering and Processing in Retailing Choosing a Store Location Trading-Area Analysis Site Selection Managing a Retail Business |
Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Merchandise Management and Pricing Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Communicating with the Customer Establishing and Maintaining a Retail Image Promotional Strategy Putting It All Together Integrating and Controlling the Retail Strategy |